A common belief among many customers of all types of products and services is that they are being “sold” something that they don’t want. They identify a salesperson as someone who is pushy or greedy, slimy or creepy, and “out to get them”. All of us who are in a sales position know that the very first key to a good sales skill technique is to leave your customer feeling good about their purchase and wanting to come back for more. If they feel as if they were coerced into buying something, they will not be repeat customers.
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